ClothingSwap.com
Clothing Swap's mission is responsibility through creatively refreshing social experiences. Clothing Swap needed a fresh new appearance and grassroots social media strategy to help spread the concept to women and prospective sponsors across the country. We developed a series of online marketing campaigns to generate national media attention, starting with a newly designed website and a micro-site promoting the milestone 100th Clothing Swap event. Since the site launched in 2009, Clothing Swap has been featured in numerous leading media channels from the New York Times to the Today Show. In 2010, Clothing Swap partnered with Clorox Green Works and launched a nationwide campaign of Kids Clothing Swaps.