Broderbund
Family Tree Maker - A classic typeface combined with a rich, dramatic collage, high-lighting old family portraits romances the past. While creating emotional appeal, the brand still still looks fresh and new communicating the powerful and easy to use genealogy software.
Kid Pix - Best-selling Children’s Paint Program. Award winning package published in the books Great Packaging Design, Designing for Children, Communication Arts, and marketing by Design. Used as an examaple of effective packaging in “Selling off the Shelf ” marketing seminars.