Intuit
Woods+Woods designed the dollar sign profile with the center red brand panel that has become synonymous with Quicken. Woods+Woods has evolved the brand looks through the 90’s and into 2000 maintaining the Quicken brand equity while revitalizing each new version to stimulate fresh sales.
TurboTax’s well-recognized packaging look had been copied by the competitor. Turbotax was forced to take a strong competitive stance. It started with three phases of research which identified the key marketing messages and solidified a design strategy. The new branding system communicates continued quality while setting TurboTax apart from the look-alike competition.
Woods+Woods designed the QuickBooks packaging since its inception. Since its first year of sales, when QuickBooks instantly became the #1 best-selling accounting software.