Corporate & Brand Identity
Websites & Digital Products
We're a full-service creative agency behind some of today’s most innovative brands. For more than two decades, we've partnered with companies big and small — from early stage start-ups to Fortune 500 companies — in crafting visual stories that connect, standout and succeed.
Woods+Woods is a specialty branding, packaging and interactive design firm founded by the husband-and-wife duo, Paul & Alison Woods.
Before Woods+Woods, Paul worked as a graphic designer at a few big creative firms in New York before becoming the Design Director at Landor Associates and then Executive Creative Director and Partner at SBG Partners (now called The Brand Union). Alison, who recently completed her MFA in Painting at the renowned San Francisco Art Institute, was a senior graphic designer at Lister Butler in New York and then at Atari during its heyday. Some of Paul’s most recognizable pre-Woods+Woods work includes brand identities for Embassy Suites, 3M, Warner Bros. Pictures, Disney, The San Francisco Symphony Orchestra, Levi’s Jeans, General Mills, Messe Frankfurt, The Dial Corporation, Sun World and Brinker International.
Deciding to branch out on their own, Paul & Alison joined forces under the Woods+Woods moniker. Their influence on branding and packaging for the computer and software industry is extraordinary in its scope. When they started working with Intuit in the late 80s, Intuit was just a small company with only 20 employees. Woods+Woods produced all of Intuit’s brand identities and packaging for 14 years, including Quicken, QuickBooks and TurboTax. Their work helped propel the company to be the multi-billion dollar enterprise it is today. The highly visible black-on-yellow look Woods+Woods created for Symantec’s Norton product line set the standard in consumer software packaging for a decade. Other notable companies for whom Woods+Woods produced recognizable work include Apple, Adobe, HP, McAfee, Atari, Lucasfilm, Brøderbund, Club Kidsoft, The Discovery Channel, Hasbro, La Quinta Inn, General Mills, ShiKai, Lantern Moon, Chronicle Books, Sanderling Ventures and Pepsico. And the list goes on and on...
The combination of our team's talents and diverse skills allows Woods+Woods design to take a holistic approach to our clients’ needs — going much further than the usual creative agency to ensure that companies succeed with their marketing programs and business growth efforts.